Human Rights Campaign has a new way to show some very gay love. The new line of Yay Gay t-shirts and hoodies not only puts a fun, quirky spin on the LGBT rights movement, but the spanking new styles coincide with a the launch of an Instagram campaign.
Equali-Gram is asking Instagram users to photograph themselves in any HRC wear – everything from shirts and sweats to jewelry and even carry-alls (yep, insert that cute photo of your cat in an HRC tote here).
All you have to do is post the photo with the tag #WeareHRC and follow @WeareHRC on Instagram. Every week, winners will be selected to receive free gifts.
The super soft Yay Gay tees (pictured here) are available in men’s and women’s sizes, and in eco purple and charcoal shades for $28 each. All proceeds are donated to the HRC’s advancement of LGBT rights around the country.